Now that we have had our "best ever" Olympics performance, we are celebrating our champions - and rightly so. Given the margins between a podium finish and oblivion, we should probably spare a thought for the multiple contestants who missed a medal by a whisker. And celebrate them as well.
And as with every large sporting event, the public post-mortem into our Olympics performance has also begun. "Make sports a part of school curriculum" - says Gagan Narang.
"Corporate participation" , "Set up Sports Schools" - many others.
So, I tried to analyse the various solutions with a single goal: How do we win more Olympic Medals?
1. Sports Schools:
Great idea. But will you send your child to a sports school? A school that first trains your child in sport - and then covers academics. Most parents: Not really.
For the infrastructure and quality of training that is required, the cost of training (& educating) a child in a sports school will be at par with fees that some of the International schools charge in India.
So, you need rich kids. Or you need a government or a corporate sponsor.
Most senior sportspersons will tell you this: The critical ingredient for success in world sports: hunger.
Unfortunately, hunger to succeed in sports is typically inversely proportional to a family's current income level. Most athletes doing well in sports in India do not come from a financially comfortable family. There are a few exceptions - but not enough to draw a trend. And most of those exceptions are in sports that are expensive to play in the first place! So, we have a "sampling bias" - as they call it in statistics.
The Sports School idea will work onlyfor those kids - and parents - who do not have any other option. Education is either not an option - or they feel it is not really going to get them out of their current context.
Success in Sports has to be the only way out.
2. Corporate Sponsorships:
Great idea. But after the euphoria around Olympics and the angst about the level of Indian Sports has passed, the reality of business kicks in.
Corporates need an ROI. In an Olympic Medal context, there is no financial ROI. You can only have a goodwill and brand exposure if the athletes you support do well. And to get a decent ROI on the level of investment per athlete, you would need significant media coverage. This requirement automatically restricts the kind of sports corporates would invest in.
The athlete representation market in some sports - like football - present a better ROI opportunity for Corporate Houses but I am staying with winning Olympic Medals for now.
Some initial estimates suggest that it costs between 25 to 75 Lakhs to support a budding sportsperson over a few years - depending on which sport you choose. In some sports, these numbers are annual numbers. Of course, there are more expensive sports as well!
We should choose sports that probably require lesser investments.
Success in Olympics (as in other spheres) depends on so many things coming together at the right time. For every 10 kids selected and trained for the Olympics, we should only assume 2 will get a medal.
With these realities, The Chairman of the corporate sponsor has to be committed - and remain committed for 10-15 years before any results come in.
No Marketing Head can take such a decision.
3. Sports as a Career:
Sports as a career will make sense when it starts to pay well. Like it made sense for some of us to become engineers, MBAs, doctors, architects, entrepreneurs etc.
Note that we are discussing playing the sport as a career - and not careers associated with sports like sports marketing, sports events, sports coaching etc.
The sources of money into sports: a) Sponsorships. b) Government grants.
For Sponsorships: Refer point 2 above.
For Government grants: To be fair, jobs have been given to former players in PSUs, Banks etc. This is still a large incentive for the kids for whom sports is the only way out.
But maybe the folks most vocal about India's performance at the Olympics do not see this as incentive enough.
Most sportsperson peak between 20 and 26. In some cases (like cricket), they continue till much later!
At a time when most other professional careers are actually starting to mature (30-35 yrs), these folks have "retired"!
What job options does a player have after the sports career is done?
The "Sports as a Career" path is just too risky for anybody who has even half a better option!
4. Make Sports an integral part of the School Curriculum:
Guess what? It already is. Physical Education & Sports are already a part of the School Curriculum. Have been for ages. Remember the "compulsory PT" we used to have as kids?
The problem is the spirit and the quality of its implementation in schools wrt
- adequate trained PE/sports teachers
- adequate play spaces
- adequate importance given to the sports curriculum
- adequate focus on assessing every child
- adequate importance given by parents to their child's progress on the PE/sports front.
This will only change if parents demand better quality sports programs from the schools.
The school context - with its constraints on time and space - just does not lend itself to producing Olympians. The level of training, infrastructure, trainers, intensity, individual attention and focus required for sporting excellence always conflict with the inherent goals of a school system.
If we get kids in schools to play regularly, get fitter, pick up the right skills at the right age, we will have a larger pool of talent to choose from. And then we increase our chances of success. But that is a way to build a healthier, fitter nation. And the right way to build a system that will keep generating potential Medal winners.
But it is also a much longer route to winning more Olympic Medals!
5. Existing Talent:
During the London Olympics, if our athletes had performed to their personal best, they would have qualified for the semis. And on that day, "hey, you never know!". So, it is not that we do not have the talent, body structure, diet etc etc.
The talent exists. In plenty. It needs early identification and support to make that jump from an "almost there" to a Gold Medal.
So, to summarise my formula for winning more Olympic Medals in Olympics 2020:
1. Sports Schools for those kids who have the hunger to succeed in sports. For whom sports is the only way out. Fully sponsor their education, boarding & training from 12 yrs onwards. Supported by corporate houses who have a 15-20 year vision.
2. Assured jobs for these kids after they finish their sporting career.
Interestingly, this is what the government tried to do. But failed at execution.
Question is: Can the Corporate Houses take up the challenge? And then execute better?
Till then, we should be happy with the successes that are coming inspite of the "system". And celebrate all the Olympians for the struggle they have gone through to reach this level.